At Optima®, we are deeply committed to creating and sustaining vibrant communities that celebrate the natural beauty of their surroundings. Our properties in the Scottsdale area, including Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, are situated in some of the most stunning desert landscapes in the world. A key part of our commitment to these environments is not just preserving them, but also fostering a connection between our residents and the natural world. One of the local treasures that exemplifies this mission is the Parsons Field Institute within the McDowell Sonoran Conservancy.

The McDowell Sonoran Conservancy is a dedicated steward of the McDowell Sonoran Preserve, a vast expanse of protected desert that stretches over 30,000 acres. The preserve is home to a rich diversity of flora and fauna, as well as breathtaking geological formations and cultural sites. The Parsons Field Institute, a vital part of the Conservancy, plays a critical role in preserving this unique desert ecosystem through cutting-edge scientific research and community education.

A Hub for Scientific Research
The Parsons Field Institute is at the forefront of scientific research focused on understanding and protecting the fragile desert environment. The institute’s work is vital in ensuring that the McDowell Sonoran Preserve remains a thriving habitat for the diverse species that call it home. By conducting studies on plant and animal populations, ecosystem health, and the impacts of climate change, the Parsons Field Institute generates crucial data that informs conservation strategies and land management practices.

One of the key aspects of the institute’s research is its collaborative approach. The Parsons Field Institute works closely with scientists from universities, governmental agencies, and other environmental organizations to share knowledge and develop comprehensive conservation plans. This collaborative spirit is aligned with Optima®’s own commitment to fostering community and partnership in all our endeavors.

Engaging with the Community
The Parsons Field Institute believes in actively engaging the public in its work. Through citizen science programs, volunteers have the opportunity to contribute to ongoing research projects, such as monitoring wildlife, documenting plant species, and tracking changes in the environment over time. These hands-on experiences not only support the institute’s research efforts but also provide participants with a deeper understanding of the desert ecosystem and the importance of conservation.

Educational Outreach
In addition to its research and volunteer programs, the Parsons Field Institute is dedicated to educating the broader community about the Sonoran Desert’s unique ecology. The institute offers a variety of educational programs, workshops, and guided hikes that cater to people of all ages and backgrounds. These programs are designed to inspire a love for the desert environment and encourage responsible stewardship.

The institute’s educational initiatives are particularly impactful for local students, providing them with opportunities to learn about science and conservation outside the classroom. By fostering a new generation of environmental stewards, the Parsons Field Institute ensures that the legacy of the McDowell Sonoran Preserve will be protected for years to come.

A Shared Commitment to Sustainability
At Optima®, we are proud to be part of a community that values and actively contributes to the preservation of our natural environment. The work of the Parsons Field Institute aligns perfectly with our own sustainability initiatives, which are focused on reducing our ecological footprint, promoting green building practices, and enhancing the natural beauty of our properties.

Get Involved
For those interested in exploring the wonders of the Sonoran Desert and contributing to its preservation, we encourage you to learn more about the Parsons Field Institute and the McDowell Sonoran Conservancy. Whether you’re a seasoned naturalist or simply someone who appreciates the beauty of the desert, there are countless ways to get involved and make a difference. Visit the McDowell Sonoran Conservancy website to find out how you can participate in volunteer opportunities, educational programs, and upcoming events.

At Optima®, we celebrate the vibrant, active lifestyles of our residents and the communities we serve. Whether it’s a morning workout in our state-of-the-art fitness centers, a serene walk through our beautifully landscaped courtyards, or participating in local events, we believe in the power of staying active and connected. That’s why we’re thrilled to share details about one of Chicago’s most anticipated events of the year: Bike the Drive 2024.

For our residents at Optima Signature® and Optima Lakeview®, the proximity to Lake Shore Drive makes participating in Bike the Drive incredibly convenient. You can start your ride just steps from your front door and return home to relax in one of our luxurious lounges or enjoy a post-ride stretch in our fitness centers.

Event Overview
On September 1st, Chicagoans and visitors alike will have the unique opportunity to experience Lake Shore Drive like never before—completely car-free. “Bike the Drive” is an annual event that transforms one of the city’s most iconic roadways into a cyclist’s paradise. With more than 30,000 participants expected, this is not just a bike ride; it’s a community celebration of health, wellness, and the beauty of Chicago’s lakefront.

What to Expect
The event kicks off early in the morning, allowing cyclists of all ages and skill levels to enjoy a leisurely or exhilarating ride along Lake Shore Drive. With 30 miles of open road (15 miles each way), riders can take in breathtaking views of Lake Michigan and the stunning Chicago skyline in a safe, car-free environment.

Key Highlights:

• Date: Sunday, September 1, 2024
• Start Time: 6:30 a.m. – Riders can start at various points along Lake Shore Drive.
• End Time: 10:30 a.m. – Lake Shore Drive reopens to vehicles after the event.
• Routes: Riders have the flexibility to choose how far they want to bike, with rest stops along the way offering refreshments and basic bike maintenance.

Bike the Drive is not just about cycling; it’s about community, fitness, and the unparalleled experience of enjoying Chicago’s most scenic roadway without the hustle and bustle of traffic. Whether you’re a seasoned cyclist or just looking for a fun, healthy activity to do with family or friends, this event offers something for everyone. And by participating, you’re not only getting exercise and fresh air but also contributing to a greener, more connected Chicago.

After the Ride
Once you’ve completed your ride, stick around for the post-event festival in Grant Park. Enjoy live music, local food vendors, and activities for all ages. It’s the perfect way to unwind after your ride and mingle with fellow cyclists from around the city and beyond.

For more details and to sign up, visit bikethedrive.org.

At Optima®, we’re deeply committed to fostering community, innovation, and sustainable living across all our properties. Part of what makes our communities so vibrant is the close connection we maintain with the local culture and institutions that enrich the lives of our residents. Northwestern University, located near our Optima Lakeview® and Optima Verdana® communities, is one of those institutions that brings a unique vibrancy to the area. As such, we’re excited to spotlight one of the most transformative projects currently underway in Evanston: the redevelopment of Ryan Field at Northwestern University.

A New Era for Northwestern Athletics
Northwestern University is taking a bold step into the future with the complete redevelopment of Ryan Field, its historic football stadium. Originally opened in 1926, the current Ryan Field has long been a cornerstone of Northwestern’s athletic programs and a beloved venue for the local community. However, the time has come for a significant upgrade to meet modern needs and provide a state-of-the-art experience for athletes, fans, and visitors alike.

The new Ryan Field is more than just a stadium; it’s a visionary project that aims to create a world-class sports and entertainment venue while remaining deeply rooted in the traditions of Northwestern University and the broader Evanston community. The redevelopment project, set to be completed in the coming years, promises to redefine the game day experience and provide a multipurpose space that serves as a hub for community activities and events.

Key Features of the New Ryan Field
The new Ryan Field is designed with an emphasis on fan experience, sustainability, and community integration. Here’s a look at some of the key features that will make the new stadium stand out:

• Intimate Seating Bowl: One of the primary goals of the Ryan Field redevelopment is to enhance the fan experience. The new stadium will feature an intimate seating bowl with a capacity of approximately 35,000, ensuring that every seat has an excellent view of the action on the field. The design aims to create a closer connection between fans and players, fostering a more intense and engaging atmosphere during games.
• State-of-the-Art Amenities: The new Ryan Field will offer modern amenities that elevate the game day experience. Fans can expect improved concessions, more comfortable seating, and enhanced accessibility features that make the stadium welcoming to all visitors. Additionally, the stadium will include premium hospitality spaces, offering a luxurious experience for those looking to enjoy the game in style.
• Sustainability: Sustainability is a core value of the new Ryan Field project. Northwestern University is committed to incorporating green building practices and environmentally-friendly technologies into the stadium’s design. From energy-efficient systems to sustainable materials, the new Ryan Field will be a model of eco-conscious construction, reflecting the university’s commitment to reducing its environmental impact.
• Community Integration: The new Ryan Field is designed to be more than just a venue for football games. The stadium will serve as a multipurpose facility that hosts a variety of events throughout the year, from concerts and community gatherings to academic conferences and other cultural activities. The goal is to create a space that benefits the entire Evanston community, not just on game days, but all year round.

A Commitment to Tradition and Innovation
While the new Ryan Field represents a bold step into the future, Northwestern University is also deeply committed to preserving the traditions and history that make the current stadium so special. The new design will honor the legacy of Ryan Field while providing modern amenities that meet the needs of today’s fans and athletes.

As the project moves forward, Northwestern University is working closely with local residents, alumni, and other stakeholders to ensure that the new Ryan Field is a source of pride for the entire community. Public input and collaboration are key components of the redevelopment process, and the university is dedicated to creating a stadium that reflects the values and aspirations of the Evanston community.

Looking Ahead
The redevelopment of Ryan Field is a testament to Northwestern University’s commitment to excellence in both athletics and community engagement. As the project progresses, we at Optima® are excited to see how the new stadium will enhance the cultural fabric of Evanston and provide new opportunities for our residents to engage with the local community.

Whether you’re a die-hard Wildcats fan or simply appreciate innovative urban design, the new Ryan Field is sure to be a landmark that embodies the spirit of progress and tradition in Evanston. Stay tuned for more updates as this exciting project continues to take shape!

For residents of Optima Signature® and Optima Lakeview®, the Lincoln Park Conservatory offers an idyllic escape into nature, right in the heart of Chicago. This historic glass structure, nestled within the expanse of iconic Lincoln Park, is a lush haven that provides both educational and recreational opportunities, making it a perfect destination for a leisurely afternoon or an inspiring outing with family and friends.

A Historical Gem
The Lincoln Park Conservatory, designed by renowned architects Joseph Lyman Silsbee and M.E. Bell, opened its doors in the late 19th century. Constructed between 1890 and 1895, the Conservatory was part of a broader movement to create green spaces and public gardens in rapidly urbanizing cities. Today, it stands as a testament to Victorian-era design and the enduring importance of urban green spaces.

The Conservatory Experience
Upon entering the Lincoln Park Conservatory, visitors are greeted by a verdant display of exotic plants from around the world. The Conservatory is divided into several distinct rooms, each offering a unique botanical experience.

• Palm House: This room is the largest and most dramatic, featuring towering palms and other tropical plants. The lush greenery and high glass ceilings create a sense of grandeur and tranquility.
• Fern Room: A cool, shaded area, the Fern Room is home to delicate ferns and ancient cycads. This room evokes the feeling of stepping back in time to a prehistoric forest.
• Orchid House: Known for its vibrant and diverse collection of orchids, this room is a favorite among visitors. The array of colors and intricate flower patterns is truly breathtaking.
• Show House: This room hosts seasonal flower shows and rotating exhibits. It’s a dynamic space that always offers something new to discover.

Each room in the Conservatory is meticulously maintained, ensuring that visitors can enjoy the beauty and diversity of the plant collections throughout the year.

Educational and Community Programs
Beyond its magic as a place to admire beautiful plants, the Lincoln Park Conservatory is also a hub for education and community engagement. The Conservatory and its surrounding gardens are managed by the Chicago Park District and the Lincoln Park Conservancy, both of which offer a variety of programs for all ages.

• Guided Tours: Knowledgeable docents lead tours that delve into the history of the Conservatory and the fascinating world of botany. These tours are a great way to learn about the unique plants on display and the efforts to conserve them.
• Workshops and Classes: The Conservatory hosts a range of workshops and classes on topics such as gardening, plant care, and sustainable practices. These programs are designed to inspire and educate the community about the importance of plants in our lives.
• Volunteer Opportunities: For those looking to get involved, the Lincoln Park Conservancy offers volunteer programs that allow individuals to contribute to the maintenance and enhancement of the Conservatory and its gardens.

Whether you’re a plant enthusiast, a history buff, or simply looking for a serene retreat to unwind and rejuvenate, the Lincoln Park Conservatory is an enriching destination, and stands as a symbol of the enduring relationship between urban spaces and natural beauty. For residents of Optima Signature® and Optima Lakeview®, it offers a nearby escape into a world of lush greenery and botanical wonders.

To learn more about the Lincoln Park Conservatory and schedule a visit, go to their website.

At Optima®, we believe in the power of music and community to bring people together. So we are thrilled that Optima Verdana® is sponsoring the Evanston Symphony Orchestra’s (ESO) upcoming Free Open Air Pops Concert, a delightful evening of music under the stars. Join us on August 15, 2024, from 7:00 to 8:00 p.m. at the picturesque Wallace Bowl at Gillson Park in Wilmette for a family-friendly event that promises something for everyone.

A Musical Celebration for All Ages
The ESO, recently named Illinois Orchestra of the Year, has prepared a captivating program featuring a wide variety of musical styles and beloved tunes:

• Schifrin — Theme from Mission: Impossible
• J. Strauss Jr. — On the Beautiful Blue Danube
• Lloyd Webber — Phantom of the Opera Medley
• Tchaikovsky — Capriccio Italien
• Anderson — Fiddle Faddle
• Murphy — A Fifth of Beethoven
• Williams — Raiders March (from Raiders of the Lost Ark)
• Sousa — Semper Fidelis

This enchanting selection of music is sure to delight audiences of all ages and musical tastes. Whether you’re a fan of classical masterpieces or cinematic scores, the performance promises to be a memorable experience.

Family-Friendly Fun
To enhance the evening’s festivities, the ESO is partnering with Baker Demonstration School to offer fun activities for children before and during the concert. Kids will have the opportunity to explore an instrument petting zoo, allowing them to get up close and personal with various musical instruments. This interactive experience is a great way to spark an interest in music and creativity among young attendees.

Bring Your Picnic and Enjoy the Show
We encourage you to bring a picnic to enjoy during the concert. Relax on the semi-circular stone and grass seats of the Wallace Bowl or bring your own chairs for a more personalized experience. It’s the perfect opportunity to savor a summer evening with friends and family while enjoying beautiful music in a serene setting.

Rain or Shine
In the event of rain, the concert will be rescheduled for Friday, August 16, at 7:00 p.m. If the weather is unfavorable, the performance will be moved to the ETHS Auditorium, ensuring that the show goes on regardless of the conditions.

Join Us for an Unforgettable Evening
Whether you’re an Optima Verdana® resident or a neighbor, join us for this special evening of music, community, and fun with the ESO and experience the joy of coming together as a community.

We look forward to seeing you at the Wallace Bowl on August 15 at 7:00pm for a night to remember!

For more details, visit the ESO concert page here.

This event is partially supported by a grant from the Evanston Arts Council and the Illinois Arts Council.

For Optima® residents, the focus on a healthy, active lifestyle is a core component of community living, supporting our emphasis on wellness and connection to nature to foster physical health and mental well-being. One of the most exciting extensions of these lifestyle values for our residents at Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain® is the proximity to Papago Park, a local treasure that offers diverse hiking experiences amid the stunning backdrop of the Sonoran Desert. Just a short drive from these Optima® communities, Papago Park is the perfect destination for residents looking to engage in outdoor activities, appreciate natural beauty, and enjoy the unique landscapes that Arizona has to offer.

Discovering Papago Park
Papago Park stretches across both sides of Interstate 40, near the town of Holbrook in Northern Arizona. This expansive park is renowned for its unique geological formations, including the iconic red sandstone buttes, which are a defining feature of the Phoenix landscape. The park’s trails offer a variety of experiences, from easy walks to more challenging hikes, all set against the backdrop of the stunning Sonoran Desert.

One of the great things about Papago Park is its variety of trails, each offering a unique perspective on the park’s natural beauty. Here are some of the most popular trails that you can explore:

Crosscut Canal Path
This easy trail is perfect for a leisurely walk or bike ride. Starting at the Hole-in-the-Rock Trail, it follows the canal and passes by the Desert Botanical Garden and the Phoenix Zoo. With a distance of 1.4 miles and an elevation change of just 20 feet, it’s accessible for all fitness levels.

Galvin Bikeway Trail
Connecting the Desert Botanical Garden, Papago Park, and the Phoenix Zoo, the Galvin Bikeway Trail is another easy option. This 1.4-mile concrete pathway runs parallel to Galvin Parkway and provides access to a bus stop on Van Buren Street. The trail offers scenic views and a smooth, flat surface ideal for cyclists and walkers alike.

Hole-in-the-Rock Trail
For those looking for a short but rewarding hike, the Hole-in-the-Rock Trail is a must-visit. Starting at the Papago Park Visitor Center, this 0.2-mile trail winds up to a large viewing hole in the butte, offering panoramic views of the Phoenix metropolitan area. Despite its short distance, the 200-foot elevation change provides a bit of a workout.

Nature Trail
This 0.5-mile gravel trail is perfect for families and those interested in the local flora. The Nature Trail, starting at the Papago Park Visitor Center, guides visitors through a well-marked path surrounded by native plants. The trail runs adjacent to picnic ramadas and a small playground, making it a great option for a relaxed outing.

Ranger Office Loop Trail
Ideal for a quick stroll, the Ranger Office Loop Trail is a 0.6-mile paved path that circles the main Papago Park Roadway. This easy trail features several parking areas, picnic spots, and public restrooms, making it convenient for all visitors.

The Western Trails of Papago Park
Big Butte Loop Trail
Starting at the West Park Drive parking lot, this 0.8-mile natural trail offers dramatic views of downtown Phoenix. The trail passes by an amphitheater built by the Civilian Conservation Corps in 1933 and showcases the typical Sonoran Desert landscape.

Double Butte Loop Trail
For a slightly longer hike, the Double Butte Loop Trail covers 2.3 miles around both the small and larger double buttes. This natural trail provides stunning vistas and a moderate challenge for hikers.

Elliot Ramada Loop Trail
At 2.7 miles, the Elliot Ramada Loop Trail is one of the longer options in Papago Park. It features a ramada rest stop at the halfway point and offers spectacular views of the downtown corridor. The trail combines dirt paths and paved roadways, with benches along the way for rest.

Little Butte Loop Trail
This 0.5-mile trail is perfect for exploring the smaller buttes and observing native desert plants. Starting at the West Park Drive parking lot, it offers great views of the downtown area and Papago Golf Course.

Papago Park 5K Fitness Trail
Ideal for those looking to combine hiking with fitness, this 3.1-mile trail features multiple outdoor exercise stations. The crushed granite path navigates the western portion of Papago Park, providing opportunities for a full-body workout while enjoying the desert scenery.

Embracing the Outdoors
Whether you’re seeking a peaceful nature walk, a challenging hike, or a fun family outing, Papago Park has something for everyone. The park’s extensive trail network, combined with its proximity to Phoenix and Scottsdale, makes it an ideal destination for residents of Optima®’s communities. So lace up your hiking boots, pack some water, and get ready to explore the natural wonders of Papago Park. You’ll find the detailed trail map here!

At Optima®, we are dedicated to cultivating lively communities where businesses flourish in harmony with our residents, enriching the overall living experience. In this installment of “Discover Optima®’s Commercial Tenants,” we explore the story of Guidepost Montessori at Optima Signature®. Learn how this respected educational institution enriches the lives of residents and their families.

Guidepost Montessori serves students from six weeks old to 12 years old, through sixth grade. As part of a global network of schools, Guidepost Montessori has multiple locations within Chicago, surrounding areas, and even internationally. Their aim is to provide high-fidelity Montessori education, fostering the development of agency in children and equipping them with executive functioning skills. This pedagogy emphasizes independence, encouraging children to take care of their environment, themselves, and their minds through academics and material-based learning. Currently, Guidepost Montessori at Optima Signature® has an enrollment of nearly 150 students, including a section dedicated to Spanish immersion.

The decision to establish Guidepost Montessori at Optima Signature® aligns seamlessly with the school’s values and goals. The prime location offers unparalleled access to the vibrant city life of Chicago, with proximity to the Northwestern Medical campus, University of Chicago’s Booth School of Business, and the bustling commerce of Michigan Avenue. This strategic position attracts a diverse range of families who live and work nearby, drawn by the unique educational opportunities the school provides.

The physical space at Optima Signature® is a crucial factor in creating the ideal learning environment. At Guidepost Montessori, the emphasis on creating prepared environments is paramount. The school’s design focuses on aesthetics, ensuring spaces are calm, comfortable, and filled with natural materials, plants, and well-designed furniture. The architecture of Optima Signature®, with its glass walls and abundant natural light, enhances this vision, making the classrooms inspiring spaces where children thrive. One classroom, surrounded by glass, offers breathtaking views of the city, the river, and the ever-changing skies, creating a spectacular and motivating environment for both students and staff.

The spacious layout of the school includes gross motor rooms, providing children with ample space to move freely and play, even during inclement weather. These rooms are equipped with tricycles and play equipment, ensuring children can expend their energy and engage in less structured activities regardless of the weather outside.

Guidepost Montessori contributes significantly to residential life at Optima Signature®. Many residents of the building have enrolled their children in the school, benefiting from a special arrangement that provides a dual tuition credit from both Optima® and Guidepost Montessori. This perk underscores Optima®’’s commitment to attracting and retaining exceptional commercial tenants and residents.

The remarkable space and location of Optima Signature® also enable Guidepost Montessori to recruit top-tier faculty. The staff and teachers are as happy as the children to work in this environment, providing the school with a competitive advantage in attracting an incredible team.

Looking ahead, Guidepost Montessori is exploring possibilities for expansion due to the significant interest in their schools, particularly for toddlers. Given the strong strategic partnership with Optima®, the school is excited about the potential to open new locations within other Optima® communities. The synergies between Guidepost Montessori and Optima® promise a bright future, fostering educational excellence and vibrant community life.

As a part of the vibrant summer scene on Chicago’s northside, one of the neighborhood’s most beloved traditions never disappoints, the Taste of Lincoln Avenue. This year’s festival promises to be a delightful celebration of culinary arts, live music, and family-friendly fun, for Optima Lakeview® residents and visitors alike for a memorable experience.

Celebrating its 40th anniversary this year, Taste of Lincoln Avenue is set to take place on July 26-28, 2024, transforming one of Chicago’s most iconic streets into a lively hub of gastronomic delights and cultural festivities. This two-day event, from Fullerton Avenue to Wrightwood Avenue, offers a perfect blend of food, music, and entertainment that captures the spirit of the Windy City.

Culinary Delights. For food enthusiasts, Taste of Lincoln Avenue is a paradise. The festival features an extensive selection of food vendors offering a diverse array of dishes. From classic Chicago-style hot dogs and deep-dish pizza to international cuisines that reflect the city’s multicultural heritage, there’s something to tantalize every palate. Local restaurants and food trucks will showcase their specialties, allowing attendees to sample a wide variety of flavors without having to leave the neighborhood.

Live Music and Entertainment. In addition to the culinary offerings, the festival boasts a stellar lineup of live music performances. Multiple stages will host an eclectic mix of genres, from rock and blues to jazz and pop, ensuring that there’s something for everyone to enjoy. Local bands and nationally recognized artists will perform throughout the weekend, providing the perfect soundtrack to this vibrant street festival.

Family Fun and Activities. Taste of Lincoln Avenue is not just for adults; it’s a family-friendly event with plenty of activities for children of all ages. The Kids’ Carnival, a highlight of the festival, features rides, games, and interactive activities designed to keep the little ones entertained. Face painting, arts and crafts, and other engaging experiences ensure that the festival is fun for the entire family. And this year, for the first time, you can enjoy the Dog Parade, taking place in front of the Main Stage on Sunday morning.

Supporting the Community. One of the most significant aspects of Taste of Lincoln Avenue is its commitment to supporting the local community. Proceeds from the event benefit the Wrightwood Neighbors Association, which uses the funds to support neighborhood improvement projects, community events, and local charities. By attending the festival, you’re not only enjoying a fantastic day out but also contributing to the betterment of the Lincoln Park community.

For residents of Optima Lakeview®, Taste of Lincoln Avenue is conveniently located just a short distance away. This proximity makes it easy to enjoy all the festival has to offer without the hassle of long commutes or parking challenges. The walkable nature of the event encourages a leisurely stroll through the neighborhood, enhancing the sense of community and connection.

Join us at the Taste of Lincoln Avenue for a weekend filled with great food, music, and fun. Whether you’re a long-time local or new to the neighborhood, this festival is an excellent opportunity to explore the flavors of Chicago, meet your neighbors, and enjoy the best that the city has to offer.

For more information about the event, including the full lineup of food vendors and performers, visit the official Taste of Lincoln Avenue website. Mark your calendars and get ready to savor the tastes and sounds of Lincoln Avenue. We look forward to seeing you there!

At Optima®, we are passionate about fostering a vibrant community where enterprises thrive alongside our residents, creating a dynamic living experience. In this installment of “Discover Optima’s Commercial Tenants,” we sat down with Jennifer Villamil, Owner at Reform Studios, to learn how her new venture builds community by bringing innovative workout experiences to Optima Signature®.

“I started doing Pilates about 10 years ago, and it immediately became an integral part of my life. Then after my daughter was born — she’s now 20 months old — I realized I wanted to help more people access Pilates because it has such a positive impact on both the mind and body, regardless of your age.

“So I embarked on a journey to launch a Pilates practice that avoids the typical “intimidation factor” for newcomers, provides state-of-the-art equipment, and offers flexible programs and schedules for each and every member.

“When I began to look for space, I started close to home. Literally! My family lives in the building next to Optima Signature® and our daughter attends Guideposts Montessori, which is also in Optima Signature®. So every day I would pass by a vacant retail space on the ground level and admire the abundant sunlight from the floor-to-ceiling windows and minimalist design. As my business plan came together, I reached out to the building team, and they welcomed me and my new venture.

“Fast forward to today. Reform Studios is up and running. I chose the name because it means ‘change’ and at the end of the day, our fitness journeys are really about making small changes day by day that ultimately have a big impact. We coined the slogan “Momentum Ignites,” to acknowledge that these small decisions ultimately drive transformation. We have an exclusive license for ReformRX, the world’s first digitally-connected reformers, which is really exciting, and allows us to have group classes and individual sessions — along with on-demand, self-guided sessions of 30 or 60 minutes. From the moment guests enter the space, they are greeted with a calming playlist, a luxurious scent, and a high level of customer service. Besides the Pilates studio, we built luxurious locker rooms and a beautiful boutique.

“I have a fantastic team of instructors who share my passion for creating a healthy, welcoming community with a culture that celebrates the choices every member makes when they walk into the space. And beyond a place that has incredible physical and mental benefits, we’re all about the neighborhood. We commissioned a mural about the history of Streeterville on a large interior wall by a local artist, and we donate 1% of our proceeds back into the neighborhood. We’re a proud business partner of SOAR, the Streeterville Organization of Active Residents and prioritize clothing brands that are Chicago-based.

“Since our opening, the response from the Optima Signature® residents has been incredible. Many of our first guests are from the building, and so far, 100% of them have returned for multiple workouts and are well on their way to becoming regulars. They are enthusiastic about how our studio augments the fitness options in the building, and are doing a great job spreading the word about Reform Studios. And I can’t say enough about the Optima Signature® property team and engineers who helped with the buildout of the space. Honestly, they are some of the best I’ve ever worked with, and together we have forged a great partnership. Among the great people I’ve been working with, I have to give a shout-out to Bill Duke, one of the chief engineers, who has gone above and beyond to make sure everything was perfect with our space.

“The property managers couldn’t be more supportive. They have been promoting Reform Studios with residents and donated beverages for the Grand Opening. They often stop by to check in, and are planning some special collaborations over the next few months to draw new guests. We are so lucky to have them in our corner!”

Jennifer’s dedication to creating an inclusive, welcoming environment where residents can embark on their fitness journeys is evident in every aspect of the Reform Studios and embodies the values that make Optima Signature® a unique and supportive place to live and thrive. We are excited to see how Reform Studios continues to grow and contribute to the well-being of our residents, fostering a dynamic and health-conscious community.

As summer heats up in Arizona, so does the excitement for WNBA All-Star 2024, a premier event in women’s basketball that promises to be an unforgettable experience for sports enthusiasts and the local community alike. Hosted in Phoenix for the third time, WNBA All-Star 2024 is scheduled to take place from July 18-20 in a weekend that brings together the league’s top talent for a series of thrilling events, games, and celebrations that highlight the best in women’s basketball. And for all the fans at Optima Sonoran Village® and Optima Kierland Apartments®, this weekend is going to be stellar.

The centerpiece of the weekend will be the All-Star Game on July 20 at the Footprint Center, home of the Phoenix Mercury. Fans can look forward to a spectacular display of athleticism and skill as the league’s brightest stars take the court. Because the 2024 Summer Olympics will take place in late July, the WNBA has announced that the 2024 WNBA All-Star Game will feature a matchup between the WNBA All-Stars who comprise the USA Basketball Women’s National Team versus the remaining WNBA All-Stars.

Events and Activities
Beyond the All-Star Game itself, the weekend is packed with a variety of events that cater to all ages and interests. Festivities kick off on July 18 with a special WNBA Cares Community Day, where players and fans come together to give back to the community through volunteer efforts and service projects. This day of action embodies the WNBA’s commitment to positive social impact and community engagement.

On July 19, the skills competitions take center stage, featuring the popular Three-Point Contest and Skills Challenge. These events showcase the incredible talents of WNBA players in a fun and engaging format, allowing fans to see their favorite athletes up close in a more relaxed and interactive setting.

As part of the full slate of activities, the Phoenix Convention Center will hold WNBA Live, a two-day fan festival from July 19-20 that celebrates the intersection of the WNBA, fashion, music and culture.

Engaging the Local Community
For residents of Optima Kierland Apartments® and Optima Sonoran Village®, the WNBA All-Star 2024 offers a unique opportunity to engage with the vibrant sports culture of Phoenix. Whether you’re a die-hard basketball fan or simply looking for an exciting way to spend a summer weekend, the All-Star events provide a perfect blend of entertainment, community spirit, and athletic excellence.

Phoenix, with its rich sports history and passionate fan base, is the ideal host city for this marquee event. The city’s commitment to supporting women’s sports is evident in the enthusiastic turnout for the Phoenix Mercury’s games and the extensive local support for the WNBA.

A Weekend to Remember
For those who can’t attend in person, the All-Star Game and surrounding events will be broadcast live on ESPN, ensuring that fans around the world can join in the excitement.

The WNBA All-Star 2024 in Phoenix is more than just a game; it’s a celebration of the incredible talent, dedication, and spirit of women’s basketball. As we cheer on our favorite players and teams, we also celebrate the progress and impact of the WNBA as it continues to inspire and empower the next generation of athletes.

For Optima residents, this event is a chance to connect with the broader community, enjoy world-class sports entertainment, and be part of a historic moment in the world of basketball. Mark your calendars for July 18-20, and get ready to experience the best of the WNBA right here in Phoenix.

For more information on the event schedule, tickets, and viewing options, visit the official WNBA All-Star website.