In these unique times, multifamily development firm Optima is debuting an enhanced virtual sales experience at 7180 Optima Kierland to accommodate prospective buyers in advance of the luxury residential community’s summer opening.

The 12-story tower has topped off construction and just last month surpassed 65 percent sold. Now, to respect necessary social distancing, Optima has upgraded its online buying experience, which the company first introduced more than three years ago, to allow for a more comprehensive and interactive platform for buyers. While stay-at-home restrictions limit prospective buyers from house hunting in the traditional sense, Optima is ensuring that the tools are in place to support those who are in need of a future home.

“More than 50 percent of our buyers are from out-of-state, so virtual communication is the preferred method regardless of the ability to physically visit our onsite sales gallery,” said Crel Vogel, sales manager at 7180 Optima Kierland. “We’re still seeing buyers purchase a home with us as they look to the future and identify Optima Kierland as an incredible opportunity. These buyers and prospects have confidence in the Optima brand and are familiar with the high-quality that Optima consistently has delivered at its other developments.”

In the past several weeks, Optima has sold three homes, all from out-of-state buyers using the virtual platform.

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7180 Optima Kierland opened the 12-story residential high-rise tower. The award-winning, green-building design created by David Hovey, Jr., AIA, president and principal architect of Optima. 

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Optima opened the 12-story, luxury apartment tower, 7140 Optima Kierland, in North Scottsdale. The property is comprised of 213 units and is being built by development firm Optima and JV partner Principal Real Estate Investors.

The one-, two-, three-bedroom and penthouse residences feature luxury plank flooring throughout, solar shades, floor-to-ceiling glass walls for natural light, expansive outdoor terraces for indoor-and-outdoor living and automated smart home technology. The property offers a complimentary in-home concierge program, as well as a collection of private amenities, including the rooftop Skydeck that features a resort pool, spa, yoga studio, steam room, lounge and running track set against the backdrop of the McDowell Mountains.

The property at 7140 E. Kierland Blvd. has found favor with renters looking to downsize from single-family homes. 7140 Optima Kierland is the second apartment tower located within Optima Kierland Apartments, and the developer says it has already hit the 40% leased mark, which outpaces the rental market by nearly double.

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The newly completed 7180 Optima Kierland, Arizona’s most luxurious and sustainable condominium tower. It’s the fourth and most elevated residential offering within the $500 million Optima Kierland Center.

It’s always been about location in real estate, with amenities leading the rest of the pack of decisive factors when choosing a place to call home — in fact, having the right ones can make or break a lease. The last decade has been a race for developers to win the hearts of American renters, and apartment community amenities were among the strongest incentives that could tip the contest in one competitor’s favor.

While having an apartment that is equipped with the right features — from dishwashers, in-unit washers and driers to smart home solutions — remains crucial, as does a reasonable price tag, renters prioritize convenience in their residential choices. Apartment buildings need to check a lot of boxes to stay on the prospects’ radar and a lot more is expected from a community than in the past, from on-site parking and fitness centers to resort-like swimming pools, business lounges and clubhouses.

In short, renters are now looking for the whole package. However, not all places are created equal, and while some cities are abuzz with high-end residential complexes that emphasize resident well-being, others offer more basic amenities to apartment renters. Where do renters have the best chances to enjoy a premier renting experience, amenity-wise? And how did new construction affect the amenity landscape?

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Maria Zambrano of Maria Z Interiors isn’t afraid of a challenge. When the designer began work on a small-space project, she knew it was going to provide her with the opportunity to think creatively.

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In these unique times, multifamily development firm Optima is debuting an enhanced virtual sales experience at 7180 Optima Kierland to accommodate prospective buyers in advance of the luxury residential community’s summer opening.

The 12-story tower has topped off construction and just last month surpassed 65 percent sold. Now, to respect necessary social distancing, Optima has upgraded its online buying experience, which the company first introduced more than three years ago, to allow for a more comprehensive and interactive platform for buyers. While stay-at-home restrictions limit prospective buyers from house hunting in the traditional sense, Optima is ensuring that the tools are in place to support those who are in need of a future home.

“More than 50 percent of our buyers are from out-of-state, so virtual communication is the preferred method regardless of the ability to physically visit our onsite sales gallery,” said Crel Vogel, sales manager at 7180 Optima Kierland. “We’re still seeing buyers purchase a home with us as they look to the future and identify Optima Kierland as an incredible opportunity. These buyers and prospects have confidence in the Optima brand and are familiar with the high-quality that Optima consistently has delivered at its other developments.”

Read the full feature at Rose Law Group

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High-rise, sustainable living in Arizona has reached a whole new level this week with the opening of 7180 Optima Kierland, the 12-story residential tower that boasts meticulously designed condominiums, along with the most impressive and expansive luxury amenity offering in the state, all within North Scottsdale’s most desirable address.

With the opening of the building also comes the official debut of the next evolution of Optima’s award-winning, green-building design created by David Hovey, Jr., AIA, president and principal architect of Optima. Optima is known for cutting-edge, residential buildings that have been nationally and internationally recognized with over 50 prestigious awards for the company’s commitment to design, innovation and sustainability.

As the building surpasses 70 percent sold and first homeowners begin moving in this month, one of the biggest draws for buyers has been the array of lavish amenities, both on the rooftop and the ground level. Set atop the 12th floor is the spectacular Sky Deck, which was designed to feel as if it has a negative-edge view, with the railings lowered just beyond the sightline, so the eye goes straight to the vistas beyond and gives the sensation of floating above the city. The Sky Deck offers residents Arizona’s first residential rooftop running track, a heated lap pool with built-in seating areas, spa and a cold-plunge pool; a steam room, sauna and hydrotherapy areas; an outdoor theater, fire pit seating areas, an indoor/outdoor yoga studio and a full kitchen and entertaining spaces with barbecues, covered bar and counter seating with large flat-screen TVs.

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Optima has announced the opening of the luxury apartment tower 7140 Optima Kierland in north Scottsdale, with immediate move-ins available and the leasing gallery and model residences accessible for private tours.

As the second apartment tower located within Optima Kierland Apartments, 7140 Optima Kierland has already achieved 40% leased, which outpaces the rental market by nearly double, according to a press release.

Comprised of 213 one-, two-, three-bedroom and penthouse residences ranging in size from 737 to 2,225 square feet, monthly rents start from $2,220. The first apartment tower, 7160 Optima Kierland, achieved the fastest leasing rate ever in the Valley in its debut in 2017 and has maintained 95 percent occupancy ever since, the press release stated.

“There is a major trend at play with renters looking to downsize from their single-family homes in favor of the luxury and convenience of the Optima lifestyle, many of whom have relocated from out of state or are considering doing so,” said David Hovey Jr., AIA, president and principal architect of Optima.

“With the debut of 7140 Optima Kierland, we’re excited to be able to offer prospective residents a chance to enjoy the community’s unmatched location, services and amenities, and to be able to meet the demand for large, well-appointed apartment homes in the Valley.”

The leasing gallery is open for in-person or virtual tours. Optima is taking necessary precautions to ensure proper health and safety standards are being maintained in the building’s common areas and models.

Read the full feature on Scottsdale Independent

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Four penthouses in the nearly sold-out 7180 Optima Kierland in north Scottsdale are now on the market. The luxury homes are priced from $1.349 to $1.445 million and offer amazing views of the McDowell Mountains through wall-to-ceiling glass walls. Included in the sale is access to some amazing amenities including a rooftop running track, heated lap pool, outdoor bar and fitness center. Two of the penthouses are available right now for tours.

Read more on AZFamily.com

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