The Home Trends We’ll See in 2020, As Predicted by Real Estate Pros

Thoughtful foyers

Where I live in Chicago, foyers seem nonexistent, with the typical apartment or condo entry leading directly into a dining room or living space. The design is objectively terrible. As such, I’m thrilled to hear about a resurgence of foyers not just in homes, but also in apartments and condos.

Per Liz Brooks, vice president of sales and marketing for Belgravia Group in Chicago, “The foyer is often overlooked in condominium design, but it is one of the most important elements of a floor plan because it evokes a grand sense of arrival.”

Having frequently entered a friend’s home only to have the first impression be of their boyfriend playing Xbox, I understand the allure of a mindful entrance. Says Brooks, “Buyers, especially those opting for a condominium in lieu of a single-family home, appreciate having a dedicated entryway that allows for a more graceful, defined transition to the rest of the home.”

The added sophistication is appreciated by those living in multi-unit buildings that might lack this classic home feature. Says Arriz, “I think there is like a little bit more of a pause when you walk into an apartment, because people do like that it adds elegance.”

Award-winning interior design firm Est Est, based in Scottsdale, Arizona, uses its foyers to set the tone for highlighting the breathtaking landscape of the Southwest. This is especially evident in their work on the renowned Optima Kierland luxury apartments and condominiums.

Says Optima, Inc. president and principal architect David Hovey Jr., “Something unique about Optima is that we allow near-complete customization for our condo buyers, so residents of our for-sale communities can create a home that suits their individual needs and reflects their design preferences—with the foyer often the first focal point, many residents choose to make it their own.” Their foyers serve to set the stage for the following rooms, which then showcase the landscape of the Southwest.

Read the full feature on Apartment Therapy

Visit 7180 Optima Kierland for more details.

Interior Designer Lissa Lee Hickman Creates A Custom Retreat High Atop A Luxe Condo Tower

Inside the ninth-floor condo created by architect David Hovey, Jr., floor-to-ceiling windows perfectly frame views of the McDowell Mountains and provide glimpses of planes landing at the nearby Scottsdale airport. Balconies offer desert breezes and bird’s-eye views of the urban hubbub below. The backdrop inspired interior designer Lissa Lee Hickman to create a luxurious, tone-one-tone aerie that’s a calming setting for its owners.

The 3,100-square-foot, three-bedroom North Scottsdale residence was designed by Hickman for a couple, with adult children, who has vacationed in Scottsdale for years. “I did their previous home,” says Hickman, who opened her own firm in 2006. “They decided they didn’t want to maintain a big single-family house, so they were looking for a lock-and-leave condo.”

Read the full feature on this Optima Kierland condominium on Modern Luxury Scottsdale
Visit 7180 Optima Kierland for more details.

Moving On Up: A Scottsdale couple trade in their golf course home for a sky-high luxury condo.

Glass walls framed with abundant greenery. Flowers cascading from balconies, terraces and window boxes. In a city where barbed plants, rocks and sand rule the terrain, the possibility of living in a lush gardenscape with boundless blue-sky views casts a powerful lure. For one retired couple, it was a calling they couldn’t resist.

For 10 years, the husband and wife had resided in a Scottsdale golf community, but having given up the sport, they were seeking a change of venue and lifestyle. They sold their 5,000-square-foot Southwestern-style home with all the furnishings—including kitchenware and linens—and purchased two adjacent condominiums just steps away from upscale dining, entertainment and shopping venues.

Because Optima Kierland Center was still under construction, the two units, totaling about 3,000 square feet with northern, western and eastern exposures, were nothing more than empty shells. While some of the fixtures, such as the high-end kitchen cabinetry, were standard options, the new owners wanted to expand on the basic offerings. They hired interior designers Tony Sutton and Nora Johnson to adapt the space to their own needs and tastes. A rental apartment in the same complex served as a temporary abode, giving them a bird’s eye view of the renovation and allowing them to sample all the included amenities.
Read the full feature on Phoenix Home & Garden
Visit 7180 Optima Kierland for more details.

Optima brings sustainable resort design to Scottsdale

For a growing number of Canadian seasonal-home buyers shopping the Greater Phoenix market, upscale North Scottsdale has caught their discerning eye.

Granted these snowbirds are finding the warm winter weather, outdoor recreation opportunities, and professional sports very appealing, but Optima Inc. has added a few other elements to woo those north of the 49th Parallel.

Read the full feature on Calgary Herald

Visit 7180 Optima Kierland for more details.

Optima Surpasses 300 Homes Sold at Optima Kierland Center

Sales Velocity at North Scottsdale Condominium Community, Optima Kierland Center, is Nearly 14 Times Phoenix-Metro Average

Award-winning real estate development firm, Optima, announced today it has surpassed the 300th sale milestone at Optima Kierland Center in Scottsdale and leads the market for sales velocity by nearly 14 times the Phoenix-metro average when compared to other new condominium developments across the Valley.

Read the full feature on Commercial Executive Magazine

Visit 7180 Optima Kierland for more details.

Optima notes sales of more than 300 homes at Optima Kierland Center

Real estate development firm Optima has announced that it has surpassed the 300th sale milestone at Optima Kierland Center in Scottsdale.

And, the company is noted to lead the market for sales velocity by nearly 14 times the Phoenix-metro average compared to other new condominium developments across the Valley, according to a press release, citing a July 2019 market study by Polaris Pacific.

“The Valley’s housing market during the summer months is typically very stagnant, however we have been fortunate enough to have buyers, both locally and nationally, maintain strong interest in 7180 Optima Kierland,” said Optima President and Principal Architect David Hovey Jr. in a prepared statement.

 

Read the full feature on Scottsdale Independent

Visit 7180 Optima Kierland for more details.

Optima Surpasses 300 Homes Sold at Optima Kierland Center

Award-winning real estate development firm, Optima, announced today it has surpassed the 300th sale milestone at Optima Kierland Center in Scottsdale and leads the market for sales velocity by nearly 14 times the Phoenix-metro average when compared to other new condominium developments across the Valley.

According to a July 2019 market study by Polaris Pacific, the West Coast leader in multi-family real estate sales and marketing, new condominium developments in Phoenix-metro averaged 1.3 sales per month since January 2019. Since sales began at 7180 Optima Kierland in January 2019, there have been 90 homes sold at the rate of 13 per month.

“The Valley’s housing market during the summer months is typically very stagnant, however we have been fortunate enough to have buyers, both locally and nationally, maintain strong interest in 7180 Optima Kierland,” said Optima President and Principal Architect David Hovey, Jr., AIA. “The three major draws for buyers have been the upscale amenities that surpass any other residential offering in the state; proximity just across Kierland Boulevard to world-class shopping, dining and entertainment; and the high level of customization that buyers can take advantage of.”

Read the full feature on Orion

Visit 7180 Optima Kierland for more details.

Optima Outsells Phoenix Condo Projects

Condo project Optima Kierland Center in Phoenix has outsold other, similar condo projects in the market. According to the eponymous development firm, Optima,the project has sold 14-times faster than other developments.  Optima Kierland Center has surpassed its 300th sale.  The property has averaged 13 sales per month since launching sale efforts.

The property is made of four towers.  The first two total 220 units and are fully sold out. The 12-story 7180 Optima Kierland tower is comprised of 202 units, which are currently for sale. The tower has one-, two- and three-bedroom homes. It will deliver in 2020.

Read the full feature at GlobeSt.com

Visit 7180 Optima Kierland for more details.

Here’s why master-planned communities continue to shape Arizona

Since Arizona has historically relied on master planning because of the state’s harsh environment, it’s no surprise that green construction has taken off in the area. Phoenix even adopted the International Green Construction Code recently, and the Optima Kierland towers will be among the first to implement those principles.

While Optima Kierland will provide amenities standard to similar luxury construction, it also places a special priority on efficiency. Its vertical landscape system helps to reduce ambient temperature and filter the air, while special glass also provides energy savings. The developers also placed the towers’ parking underground, opting to use the surrounding property as a public park system.

Read the full feature on AZ Big Media

Visit 7180 Optima Kierland for more details.

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