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The ultimate WFH guide: Everything you need to create the perfect home office space

Working from home is the new normal for millions of Americans. In the past, you may have occasionally worked from home — which typically involved balancing a laptop on your knee or creating some space on your kitchen countertop. But now that you’re working from home on a regular basis, neither the “knee thing” nor working next to your blender is a viable option.

However, creating an effective (and comfortable) work-from-home office space includes various components. Where should the office be? What should it include? How can you stay organized? What else do you need to know?

We rounded up a variety of interior designers, organizers and other experts, along with some of the coolest WFH items, to create the ultimate WFH office guide.

Selecting the Right Location

If you don’t already have a home office, your first dilemma is how to stop being a nomad in your own home. According to Susie Hayman, productivity consultant and owner of InYourBizness, and president of the National Association of Productivity and Organizing Professionals (NAPO), creating a permanent workspace is important. “Having a designated office space is key to being productive, as it reduces distractions, increases your ability to focus, and provides a clear delineation between personal/professional or work/play lives,” she says. “When I’m in my office, that’s when I work; when I’m in the kitchen, that’s when I eat/cook.”

However, if you don’t have the luxury of a separate space, your options are limited. “I always advise against setting up work in the bedroom,” Hayman says. “If need be, a specified area of a family/living space could be an alternate solution, or a corner or area of the living space would work, as long as it is comfortable.”

To give you some ideas, Lexington Homes and Optima Signature in Chicago provided the photos above as examples of how the niches in some of their apartments and townhouses are being used for dedicated office space.

Read the full feature at MultiBrief

Visit Optima Signature for more details

The New Age of Amenities

For years, we’ve seen the race to reach renters often start with a building’s amenity package and the bigger is better mentality, whether it was a pool, a fitness center or, most recently, coworking space.

But living through a pandemic has given everyone a different perspective on amenities. It’s been interesting to see that the things we took for granted, like natural light and outdoor space, have become—and will continue to be—the most important amenities of all.

While many developments made connecting people and nature within built environments and communities a hallmark in recent years, what’s new in 2021 is a heightened demand for direct access to sunlight and fresh air that blends the outdoors and indoors in refreshing ways.

Going forward, we believe design will flow from a need to create environments where renters find inspiration in their natural surroundings while also benefiting from the tangible health benefits that natural light and outdoor space offer.

 

Read more on Multi-Housing News

A Paucity of Paper Pushers Prompts Property Pivot to Public Pupil Pods

Some days it seems like there are more pigeons than people in The Loop.

With so many office workers pounding keyboards at home these days, the Optima Signature tower in Streeterville is left with four offices sans purpose. Its solution is to offer those offices to students, instead.

For a price between $1,800 and $2,400 a month, parents can rent the spaces for their children in a 57-story skyscraper to do remote schooling and studying. Each sweet suite has between five and seven spread out work stations, so presumably you’d get together with a bunch of like-minded parents and split the cost. Unless you’re the Brady Bunch, in which case, go nuts.

The office suites are on the second and seventh floors of the tower at 220 East Illinois Street. Students share gigabit internet, mini-fridges, trash and housekeeping service, and all the HVAC they can breathe. They also have access to some of the mostly-residential building’s amenities, like outdoor lounge spaces.

Read the full feature at Chicago Architecture

Visit Optima Signature for more details

Declining Rents And Investor Concern Forcing Mixed-Use Developers To Rethink Retail

Optima Inc. Senior Vice President Mark Segal said his firm won’t change its retail strategy. It just broke ground on Optima Lakeview, a 198-unit luxury apartment complex at 3460 North Broadway St. in Chicago’s Lakeview neighborhood near Wrigley Field. It will also have 14K SF of commercial space.

“While obviously dealing with COVID-19 presents challenges, we believe that over time, some normalcy will return, along with the ability of people to resume activities they have done in the past,” he said.

The company populated its Optima Signature tower, which opened in 2017 in affluent Streeterville, with an eclectic mix of retailers, including many service providers that residents see as amenities. Streeterville retail tenants include a restaurant, a full-service veterinarian, a fitness studio and a nail salon. Segal said the firm has a similar vision for Lakeview.

And although the company also made room for nontraditional users such as Guidepost Montessori at Magnificent Mile, a new elementary school that now occupies 14K SF, Segal said he still has great confidence in traditional retail. He points to recent stats that show brick-and-mortar retail is stronger than many realize.

At the pandemic’s height, e-commerce accounted for 16.1% of all retail spending, not much higher than pre-pandemic times, Linneman Associates principal and former Wharton School professor Peter Linneman said during Walker & Dunlop’s Oct. 21 Walker Webcast. E-commerce accounted for 11.8% of retail sales in Q1 2020 before the pandemic began.

“This was the perfect storm to test if e-commerce could overtake brick-and-mortar for good, and e-commerce failed miserably,” Linneman said.

Read the full feature at Bisnow

Visit Optima Signature for more information

Biophilic Design Is the Latest Buzz in Multifamily

High-rise apartments are getting more in touch with nature. Living on the 40th or 45th floor, for example, can make tenants feel far away from it—and since the pandemic, apartment dwellers are craving closer ties to greenery. In response, more plants are coming to rooftops, lobbies, and balconies.

Optima Inc. has been adding biophilic design principles to its communities for more than 40 years. It has been offering green roofs, courtyards, and gardens. A vertical landscaping system is on display at its Optima Camelview Village in Scottsdale, Ariz. Several colorful plants grow up and over the ledge of private terraces on each floor of the building.

“This system helps enhance the natural beauty of our projects by allowing a palette of vibrantly colored plants to grow up and over the edge of each private terrace on every floor of the building,” David Hovey Jr., president and COO of Optima Inc., told Multi-Housing News earlier this year.

 

Read more on REALTOR Magazine

PANDEMIC PAIN: Dealing With Packages

For Mark Segal, Senior Vice President at Glencoe, Ill.-based Optima, which operates luxury high-rise apartment buildings in Chicago and Arizona, taking a white-glove approach has been a labor-intensive, but effective, way of getting packages to residents’ doors. Staffers drop packages outside individual doors on a daily basis.

First, team members, wearing masks and gloves, place the package outside of the apartment home, Segal says. “We [later] do a sweep through the hallways of the community, and if the package isn’t picked up as of a certain time of day by the resident and brought into their home, we return [it to] our storage system.” It’s both a service and an amenity, he adds.

Segal says the system keeps residents from congregating around crowded locker rooms, coming into contact with one another and having to touch other people’s packages. While the service involves staff time and effort, Segal says he’s also realized other benefits from it.

“Beyond the service itself, we have more regular interaction in different areas of the community by our team members,” Segal says. “So they’re experiencing what’s going on, and if they notice anything that could be touched up, for example, along the way, they let the team know. It’s helping us with overall maintenance of the community, because you have more eyes on what’s happening.”

Read the full feature on NAA News

Visit Optima Signature for more details

Master Class in Service: 10 Ways to Spur Renewals

 

In today’s apartment marketplace, where rents and occupancy are at historically high levels, quality customer service is proving to be the differentiator.

Of the many consequences of contending with the pandemic, one of the most visible has been a groundswell in expressions of frustration. From air travel to dining to work and school, the list of grievances runs long, and rental housing residents are no different, from the perception that maintenance takes too long to coffee machines running dry.

One of the biggest complaints has been the difficulty of working from a small apartment, according to buzz at the National Multifamily Housing Council’s (NMHC) 2022 annual meeting, says attendee Mary Cook, founder of Chicago-based Mary Cook Associates (MCA), a commercial interior design firm. “Two years ago, 20 percent might have worked from home and now 45 percent do a few days each week,” Cook says. “They get upset if staff is making noise blowing leaves or cutting a lawn.”

Property managers have complaints and frustrations, too, facing a shrunken labor pool and disrupted supply chains. Despite the apartment industry experiencing historically strong occupancy levels, managers are not taking the high numbers for granted. If COVID-19 has brought home any message, it’s that situations change—fast.

Many are listening closely to residents, taking notes about leading causes of dismay and sources of joy, developing creative solutions to increase net referrals. The strategies that seem to make the biggest difference are good customer service and value. Some companies, like Chicago-based Optima Inc., a developer and property manager that created 2,135 units in Illinois and Arizona, has trademarked its Optimized Service, the equivalent of an in-home concierge, to make clear it prioritizes service.

As rent prices climb, quality service becomes more critical. The following are 10 ways to achieve it.

 

Read more on National Apartments Association

Chicago developer converts space into “Pandemic pod” classrooms

School is in session at the Optima Signature, a 56-story apartment tower in Streeterville.

Glencoe-based developer and architectural firm Optima is converting four of its 25 office suites in the 490-unit tower into classrooms, according to the Chicago Tribune.

The plan calls for “pandemic pods” that allow small groups of students to study together in person with a tutor, teacher or parent, the Tribune reported.

Long-term closures of daycare facilities and schools have pushed some real estate firms to think outside the box.

“For people who are living in the downtown environment, where they might be sharing a smaller space with two working parents and kids, those spaces can get small and loud and distracting,” Optima’s Ali Burnham told the Tribune. “Here, you’re not fighting for space.”

Interest will likely come from families whose children attend the Montessori school in the tower, which is located at 220 E. Illinois St., according to Burnham. The suites cost between $1,800 and $2,400 per month and do not include teachers or tutors.

Read the full feature at The Real Deal Chicago

Visit Optima Signature for more information

Corner Condos Replacing Corner Offices As Status Symbol

Back in the day, moving up to the corner office was a sure sign you’d made it. Offering greater room, abundant natural light from two walls of windows and dual perspectives on streetscapes below, a corner office was a coveted badge of success. But with more folks working from home, the corner office’s cache may be shifting to corner condominiums and apartments.

Optima Signature

Streeterville provides a dynamic backdrop for the luxury tower Optima Signature, situated steps from the city’s “Magnificent Mile” of Michigan Avenue. With an eye to creating dramatic views, the developer, Optima, expressly designed the building’s corner units with the intention of creating column-free perspectives.

The post-tensioned concrete structure incorporates a two-way cantilevered slab. The column was placed between the kitchen and living area rather than in the traditional corner, to ensure the layouts of residences delivered unobstructed, eye-popping views from the living room’s floor-to-ceiling windows.

Read the full feature on Forbes

Visit Optima Signature for more details

person name goes here

Maintenance Supervisor

Glencoe, IL





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