Every winter, golf’s biggest party unfolds right in the heart of Scottsdale. The WM Phoenix Open, affectionately known as “The Greatest Show on Grass,” brings a thrilling mix of high-level competition and lively entertainment to TPC Scottsdale each year. For residents of Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, the tournament and its surrounding events offer a front-row seat to one of the most exciting times on the city’s calendar.

A Tournament with a Party Atmosphere
Held at the stunning TPC Scottsdale, the WM Phoenix Open stands out among PGA Tour events for its festive vibe and enthusiastic crowds. Fans from across the country flock to the famed 16th hole, transformed into a stadium-like arena brimming with roaring cheers, imaginative costumes, and an atmosphere more reminiscent of a college sporting event than a traditional golf tournament. Yet despite the high-energy environment, the WM Phoenix Open is also a showcase for world-class golf, with many top-ranked pros eager to take on TPC Scottsdale’s challenging course layout.

The 2025 tournament activities kick off Saturday February 1st and wraps on Sunday, February 9th, with multiple rounds spanning a full week. Each day offers opportunities to watch your favorite players up close, explore interactive sponsor pavilions, and appreciate the unique way this event blends sport and entertainment. Check the tournament website for everything you need to know.

Credit: WM Phoenix Open Media Gallery (https://wmphoenixopen.com/media-gallery/photos-2/)

Beyond the Fairways: Adjacent Events and Experiences
While the golf action itself draws thousands, the WM Phoenix Open’s adjacent events keep the excitement flowing well beyond 18 holes:

Concerts at the Coors Light Birds Nest — After the final putt drops each day, head over to the Birds Nest for nightly concerts featuring nationally recognized artists and DJs. A separate ticketed event, the Birds Nest turns into a veritable music festival and a perfect way to continue the day’s festivities into the evening.

Pro-Am and Celebrity Sightings — The week often starts with a Pro-Am event, where celebrities, sports stars, and influential personalities tee it up alongside PGA Tour professionals. It’s a relaxed day of golf that offers a great chance to see how amateurs and pros interact—and sometimes even catch a glimpse of local luminaries or big-name entertainers taking their best swings.

Special Charity and Community Events — The WM Phoenix Open is also known for its charitable impact. Through the Thunderbirds organization, the tournament supports various local nonprofits. Keep an eye out for community events, autograph sessions with players, and philanthropic programs that run parallel to the main competition.

One of Scottsdale’s Signature Events
From spectacular golf to energetic crowds, live music, and community support, the WM Phoenix Open is a testament to Scottsdale’s ability to mix leisure, entertainment, and world-class competition seamlessly. For residents at Optima Sonoran Village®, Optima Kierland Apartments®, and Optima McDowell Mountain®, this iconic tournament is practically in your backyard. Don’t miss the chance to enjoy the 2025 WM Phoenix Open and its lively slate of adjacent events—creating the perfect winter outing that showcases the spirit and excitement of Arizona’s desert.